September 5, 2017 would have been Cage's 105th birthday, and to commemorate and honor our favorite sonic philosopher, Ace Hotel and the John Cage Trust, in partnership with Mode Records, presented Untouchable Numbers, a 24-hour listening event beginning at 12am. Cage's sounds, and silences, payed throughout lobbies and public spaces of all nine Ace Hotels as the earth completes one full rotation, freely and open to the public. Design assets included a web page, marketing assets and printed matter in the form of intimate notes distributed in hotel rooms.

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